The vast majority of supply systems are designed for things to repeat: We sell to the same markets, largely with the same products. Things can fluctuate in seasons and products can be replaced, but in reality there are often variations on the same theme.
What happened this spring put the way we are used to planning under pressure. We've experienced an incident almost nobody was prepared for, and the urinary instinct in us was triggered by the hoarding of critical foods ... and dope paper.

Turn Corona from threat to opportunity!